Wumi

Packaging Design + branding

Wumi is a French female intimate care brand that only uses natural ingredients and aims to be a safe place to learn and talk about the vulva without taboos, shame, or condescension. Talking about the female vulva and its problems is still full of prejudices and Wumi wants to change that. Let's all open up!
When designing this packaging, we wanted to represent the vulva in an elegant way, hence the idea of the slit.

We created this project alongside Apropos Agency.