Ration Cannabis

Brand design

Ration, the US-based cannabis business with a mission to do good, partners with heroes in your life – military veterans, active-duty personnel, firefighters, nurses, and more. They donate 5% of our net profits to NPOs with impactful missions and strong leadership, making a difference in their lives.

'Do good. Feel good.' is their motto.

At Ration, Theyre inspired by US military miscellanea, and that's where their journey with us, a pioneering graphic design agency began. We created a logo steeped in 1950s American commercial typographies, echoing the rectangular shape of military name tags. The packaging, available in endura and jerky formats, is a testament to their artistry. Enjoy cannabis while showing your support – this is a branding project that brings style and substance to a noble cause.