At our esteemed graphic design and branding agency in the UK, we relished the opportunity to collaborate with iconic brands like Converse and JW Anderson. Their joint venture brought forth a fresh and innovative range of the legendary Chuck Taylor sneakers, creating a buzz in the world of fashion.

In tandem with this exciting launch, we had the distinct honour of partnering with It's Nice That to embark on a thought-provoking journey. Our mission was to explore the elusive question, "What is art?" This profound inquiry has perplexed creative minds for generations, and we sought to provide an answer that would resonate with the soul of artistic expression.

The result was a captivating series of typographic posters that succinctly captured our perspective on art: "Art is not why, art is why not?" This statement challenges conventional thinking and embraces the boundless, unrestricted nature of artistic creation.

Join us in exploring the intersection of fashion, art, and identity, where Chuck Taylors become more than footwear; they transform into a canvas for self-expression. This project encapsulates the power of collaboration, sparking a dialogue about the essence of art and creativity in the modern world.