American Apparel campaign

Animation
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American Apparel unofficial campaign.

“I Wanna be a Star” is themed around the idea that superficiality nourishes our society and vanishes our human values, the concept started over with plastic and the unreal standards of beauty and how our society values are deconstructed into consumerism and perfection.

Colour and texture are important elements of this animation which aims to be fun, young, eye candy and visually interesting.