Neo2 Brand + Editorial Design

Mixing branding and editorial design

In 2018, our design studio was given the exciting task of redesigning Neo2 magazine, a publication dedicated to music, art, and design. Each year, Neo2 collaborates with different design studios for a fresh look, and this time, they gave us complete creative freedom. This project allowed our team to fully unleash our creativity and innovation, making it one of our most enjoyable and memorable projects.

The rebrand showcases our bold vision for the magazine's logo. We aimed to make it the focal point, a defining element that captured Neo2's edgy and contemporary style. The logo was designed to be striking and memorable, setting the tone for the entire magazine and drawing readers in with its strong visual identity.

In our approach to the editorial design, we intentionally broke away from conventional grids and rules. Each page was crafted to feel dynamic and unique, reflecting the diverse and eclectic content of the magazine. We experimented with a variety of typographies, mixing and matching styles in unexpected ways. This resulted in a playful and visually stimulating layout that engaged readers from cover to cover.

One of the standout features of our design was the psychedelic pattern on the edge of the magazine. This pattern was more than just a decorative element; it was a strategic choice to ensure the magazine stood out on any shelf. The vibrant, swirling colors made Neo2 instantly recognizable, even from a distance, embodying the magazine's avant-garde spirit.

Throughout the process, we aimed to create a design that not only looked beautiful but also challenged conventional notions of editorial design. We sought to inspire other designers and readers alike, demonstrating that rules are meant to be broken and that creativity knows no bounds. The final product was more than a magazine; it was a piece of art, reflecting our passion for design and our commitment to innovation.

The Neo2 redesign was a landmark project for us, allowing us to explore new creative territories and set new standards in magazine design. It remains one of our most fun and fulfilling projects, leaving a lasting impact on the design community.