We made the official typeface of FIA Formula E, the world’s first Electric Street Racing Series.
Formula E is disruptive in motorsport, redefining the very boundaries of what a sport can be through the fusion of entertainment, sustainability, technology and innovation. What we love the most about them is that being very similar to Formula 1, their main difference is that they are fighting climate change by offering electric vehicles as a solution to air pollution in city centres and breaking down the barriers to the electric vehicle market.
This typeface is also disruptive in traditional sports branding, it is inspired by De Stijl and Constructivist industrial and maritime typefaces that were popular in between the 1910s and 1930s in the USA, and Europe. Our first approach to this style came through a travel poster from 1928 announcing the route by ship between Rotterdam and London by Wm. H. Müller & Co’s Batavier Line, although it can be found in many posters, ships and advertising from those eras.
The fundamental characteristic of this typography is the pointed R, which is what inspired us to recreate this style with a modern twist.
Formula E, following their pioneering values wanted to take their brand apart from other leading sports brands by keeping their brand minimal and fresh with an eye on history.
* These pictures belong to FIA Formula E, if your picture appears on this page and you would like to be credited, please contact us.
We collaborated with HP and Smirnoff to create a limited edition bottle based on the concept of diversity. Each bottle is unique to the other, thanks to a plugin by HP, Smartstream D4D, we could create millions of variations at a click.
To create these series, we portrayed 21 people from all parts of the world and mixed them with 21 hats, patterns and bodies. The number 21 comes from Smirnoff No 21 Vodka. To print these vibrant colours, we used the HP Indigo technology and 7 colours: CMYK + Green, Purple and Orange.
As a curiosity, all patterns come originally from the iconic Smirnoff eyebrow logo, reflecting well on the concept of diversity, how one thing can be the same, but different.
If you would like to sign up for HP Smartstream D4D Beta, click here.
D&AD Awards 2018 – Innovative Packaging Design winner
Creativepool Graphics 2018 — Silver winner
Creativepool Graphics 2018 — People's Choice winner
3D Photography of the bottles — Officina Poligonale
Big format printing — Image Factory UK
Small format printing — FE Burman
Shrink bottles — Berkshire Labels
Adidas London commissioned us to create a series of posters to mark the opening of their Adidas Football Creator Base in London, a pop-up event space that celebrates the start of the World Cup 2018.
Oia is a small paradise town in Galicia, Spain, located in a mountain with breathtaking views of the Atlantic ocean. This area of Spain is characteristic for its beauty, food and beaches, but mostly, because it hasn't been discovered yet by tourists.
The council approached us to design their logo and system, the biggest handicap was that being a small council, there would be no budget for official photography so we had to focus on smart copy and outstanding typography.
When creating the brand, we wanted to highlight that anyone can feel part of Oia when visiting, and so we stacked the name vertically and made the logo look like a rag doll that could be personalised freely by anyone. We wanted to create a minimal identity to keep it in line with the fact that Oia is a very small town, and so, we limited the design elements to its essentials, the logo, the typeface and the neon green that reflects the green beauty of this natural region that plays with each other to create a complete set of branding.
The copywriting for advertisement contrasts with iconic quotes of cities around the world, adapting them to a town that allows you to disconnect from the bustle of your city.
This brand was a risky move for the council because it is nothing like any other council brands but it was welcomed with open arms by the villagers, the local trekking club sold out t-shirts with the pilgrim logo while local businesses have asked us to adapt it to their field. Furthermore, the artist Flix painted in 2017 the logo 2m (h) at the entrance of Oia. For us, its success resides in the strong welcome by the people of Oia, it proves that good design can make a difference.
Creative & Art Direction
Hilario is an extended bold Neue Grotesk typeface designed by the Yarza Twins. Both lowercase and uppercase are ideal for brands that require a unique personality and a strong message.
Hilario was inspired by the 90s Eastern Europe. It is a very European typeface as it can be translated to most (if not all) the European Latin alphabets including Galician, Gagauz and Northern Sami, but it is a type that knows no borders as it also translates to Turk, Bislama and Aymara.
The font is supplied as a TrueType (.ttf) and OpenType (.otf).
With the launch of Hilario we published a book that was both a specimen and a poetry book. This book compiled both the characters of the font and some poems we have written during the last ten years.
Panificadora was meant to be demolished to construct a new neighborhood of luxury flats.
Inspired by the rehabilitation of TATE Modern in London and Matadero in Madrid, we decided to stop the demolition and to promote the creation of a space for culture and arts in our hometown.
Panificadora is an old bread factory based in one of the main streets of Vigo, Spain, despite being in ruins for over 20 years, it is still considered the most important architectural legacy in the city.
The building, made mainly of concrete, is a clear example of brutalism architecture. Founded in 1924, it was mainly based on the production of bread and was opened till 1980.
Our campaign, Salvemos a Panificadora (Save the Bread Factory), collected around 5,000 signatures from citizens around the world and pushed the mayor to protect the building. It was declared ‘well of cultural interest’ in 2011 but it is still ruined.
This is a project imagining the branding of the centre if Panificadora would have become a centre for arts, culture and youth, we do hope that one day, it will finally have the place it deserves in the city.
The branding consists in:
1. The original typeface found in the entrance of the building
2. The graphic reinterpretation of the silos, the most representative part of the building
3. Red as the colour of Vigo
After launching this branding project, Vigo Council committed to saving the building and has launched this year a contest to architects worldwide to create a project of rehabilitation of the building. The winner is a project by architects Jorge Salgado and Celso López that will be constructed in the next years.
FC.A is a New York-based advanced crisis, brand and reputation management firm. FC.A was created to be a one-stop shop for corporations, government agencies, politicians, celebrities, and public figures and more — to solve their crisis and reputation problems in a modern world.
We collaborated with Berkshire Labels to create a series of shrink labels for our own craft beer. This is the result.
Series of posters for Jay Johnson's new EP The Dark Matters.
Jay Johnson is an award-winning British musician and songwriter resident artist at the world-famous Roundhouse venue in London who is about to release his debut EP: 'The Dark Matters’. We combined a 3D face of Jay and Shoreditch street art, where Jay is from, to create a series of simple yet strong images.
HEAD Genève University in Switzerland approached us to make a website to showcase the work they are developing in their Space and Communication programmes in Geneva, an epicentre of design in the world. As the visual language of each project is very different to the others, we aimed to interpret each of them through 3D icons inspired by the projects themselves, making the homepage a contemporary virtual exhibition of the students’ ideas.
For the typeface, we chose GT Cinetype, by Grilli Type, the iconic Swiss foundry.
This website is understood as a portfolio that will grow with new projects over time.
Check it out here
We were invited by AIGA Eye on Design to create a series of illustrations. We created our characters based on the unique style of the people of Shoreditch in London.
Directed by BAFTA awarded Tal Rosner, produced by Decca Records, part of Universal Music Group for Solomon Grey.
Production Design / Art Direction
Marta Yarza & Eva Yarza
Arman Marami Zonuzi
Influenced by Gothic Script fonts and the motion of nature, Orchid is designed as a typeface exercise that works for headlines and titles, it is a font which beauty remains in the frail details of the letters.
Its script character combined with soft curves and motion make this an elegant and delicate font.
Production Design for Mai Gidah’s AW17/18 collection “After Light and Dark” lookbook. Mai Gidah is a London-based contemporary menswear brand by Ghanian-Belgian designer Ali (Alec) Abdulrahim.
Haustraks is an online platform for young musicians, producers and fans of electronic music. The identity is aimed to be as fresh as a glass of lemonade on a summer day. We achieved this by the use of sonorous colour and typography, combined with a minimal psychedelic vibe.
The icy element in this lemonade would be the home page, as each week a track is highlighted in it and is displayed by an iceberg-looking interactive sound reactive wave that is created as the song plays.
Viceland, Vice's tv channel hired us to design the identity and opening credits for 'Stoned', their special documentary series featuring their Weed Week.
They wanted us to create a surreal-stoned approach based on twisted 80s children's tv show opening credits with poppy colours and fun characters.
Watch the full episode here
American Apparel unofficial campaign.
“I Wanna be a Star” is themed around the idea that superficiality nourishes our society and vanishes our human values, the concept started over with plastic and the unreal standards of beauty and how our society values are deconstructed into consumerism and perfection.
Colour and texture are important elements of this animation which aims to be fun, young, eye candy and visually interesting.
"There is a place where I can escape from sadness,
I see it because I feel anxious
and I prick myself with the sewing needle,
I feel cold, I feel lonely, I tremble,
I ask myself, is everything worth it?
but there it is, my creation, Mai Gidah"
Mai Gidah’s AW17/18 collection “After Light and Dark” Written and directed by Yarza Twins.
A flower blooming represents a fresh and young fashion brand that is growing into success, but not everyone is conscious that behind the golden petals are hidden numerous hours of constant hard work, failure, over effort and solitude, all represented through the chain of spines that hold the flowers together.
Mai Gidah’s AW 17/18 Campaign is an ode to today young artists who live in big cities and who find themselves trapped in the dilemma of choosing between keeping a job that gives them stability and boredom or fulfilling their inner need to create by giving all they have to create their art. We are inspired by the idea of romanticism that landscapes represent an extension of the human body, the models represent feelings and situations rather than persons, they depict our inner selves who need to be saved and believed in, overall this movie is dark, as it shows the hard work and darkness of an artist but it also maintains the light of hope for a future that will come, a road that will be drawn by his talents and efforts for a bright tomorrow in which he will succeed.
Mai Gidah is a London-based contemporary menswear brand by Ghanian-Belgian designer Ali (Alec) Abdulrahim.
Music production & composition
Shachaf Eli Kolbar
Was George (Nevs)
Shoes by Grenson
Thomas Sels & Yarza Twins
Hair & Makeup
Andy Chan & Michael Cole
Special thanks to
Lee Friend, Eve Dain & Oliver Barrett
International Fashion Film Awards, Global Excellence 2017 — Best Art Direction & Best Creative Concept nominee
London Fashion Film Festival 2017 — Best 2D & 3D Animation nominee
London Fashion Film Festival 2017 — Official Selection
Fashion Film Festival Milano 2017 — Official Selection
Canadian International Fashion Film Festival 2017 — Official Selection
Medellín Fashion Film Festival 2017 — Official Selection
Open World Animation Festival 2017 — Official Selection
La Jolla International Fashion Film Festival 2017 — Official Selection
Hi-Fructose x Ello Emerging Artists Showcase.
Over the years he observed that beauty, like happiness, is frequent. Not a day passes that we are not, an instant, in Paradise. Jorge Luis Borges
Concept and rebrand for Headline Publishing Group and sub-brand Headline Review. The logo, a robust H hides an exclamation mark, a symbol of surprise, excitement and headlines. The group was born in 1986 as part of Hachette UK, which is the second largest book publisher in the UK after Penguin Random House. Headline is proud to publish the books that people want to read.
This project was done under creative direction at © Magpie Studio, 2016
Photography by Szymon Sikorski
This is a sound-reactive alphabet developed with Blender and Processing. We modified the mesh of the letters using Processing and by adding a sound with their individual pronunciation, creating this way an acid and exciting experiment.
We were commissioned by Print Magazine to create a cover for their summer 2016 issue, the “New Visual Artists 2016: 15 under 30”, an issue that showcases the work of the most exciting 15 designers under 30 in the world, this issue included us, Yarza Twins as part of the selection.
In our design we wanted to point the fact that many young graduates and talented people around the world are working for free as interns. Many of them need to overwork many hours in other jobs to be able to support themselves. A shame for a whole generation that can't dream about making a living from their own effort, owning a property or that have to face, like the case of a student in Belgium last year, to sleep in the street in order to achieve working as an intern (for free) for the European Parliament.
The other concept is born of a new generation that is just born into adulthood in a very strange world.
Japanica is a typeface inspired by the Japanese alphabet. It is created to be used either vertically or horizontally. This typeface is very playful because it confuses the viewer at first sight by looking like a real Japanese typeface. The song was made by decomposing the word Japanese Gallery and reconstructing it into sound.
Japanica was voted as one of the 100 best free typefaces of 2014.
Director of Photography
Production Design / Art Direction
Marta Yarza & Eva Yarza
We are very delighted to announce that Neon Samurai has been nominated for Fashion Film Festival Chicago 2015!!!
Neon Samurai is a fashion collection first introduced in 2013 for BA Fashion show at Central Saint Martins College of Art and Design (London, UK) by Xue Li, as final project of BA Fashion Print.
This collection was exhibited in London Fashion Week 2014 (Wonderland, British Fashion Council), and was featured in Vogue magazine for 2013/2014 autumn - winter BA Print Design degree show, Dazed and Confused magazine for Central Saint Martins BA Fashion show 2013 and ELLE UK magazine.
It was inspired on one hand by the Long-Horn Miao village, one of the ethnic minority groups in southwest China, and on the other by artists Lilibeth Cuenca Rasmussen and Philippe Pastor.
Yushan Li is currently co-founder of Pronounce Studio, based in Milan and Shanghai