Roja a las Drogas — Red Card to Drugs
Uniting Football Stars Against Addiction
In a world obsessed with immediate results, perfectionism and individualism, drugs have surged to become the leading cause of addictions in our society.
As an agency, we're passionate about projects that make a real difference in society, this project involved naming, logo design, content creation for social networks, digital campaign videos, brand book design, and merch design.
We named this project “Roja a las Drogas” (Red Card to Drugs, in Spanish) where we turned a red card into a symbol to fight against drug abuse, the red card becomes not just the logo and naming but it also generates the grid system of the minimalistic brand. This ongoing project is led by former FC Barcelona player Julio Alberto through his charity Relife. We're using football as a way to tackle the grip that drug addiction has on people.
For the first time, this project brought players from FC Barcelona, Real Madrid, and Atlético de Madrid together, selling an impressive 13,000 tickets.
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