Rebranding the Arabic streamer of music
brand design
Anghami, a pioneering force in the Arab world's streaming industry, embarked on a remarkable journey a decade ago. Their meteoric rise culminated in their recent listing on the Nasdaq, signifying their global ascendancy. To align with its expanding international presence, Anghami recognized the need for a brand overhaul that would infuse adaptability, dynamism, and freshness.
The core idea driving this rebranding initiative is encapsulated in 'the traveling voice.' This concept is vividly conveyed through the four distinctive lines that traverse the vast Anghami universe, representing a global resonance.
Unveiling the brand's new identity was nothing short of awe-inspiring, as it took center stage in a spectacular projection at the iconic Burj Khalifa, the tallest building on the planet. This momentous event captured the world's attention, symbolizing the grandeur of Anghami's transformation.
This project was a collaborative masterpiece, brought to life by our expert team alongside the talents of BigSmall, Silas Amos, and Marcus Hewitt. Together, we orchestrated a branding metamorphosis that is now synonymous with Anghami's global journey and its commitment to delivering the finest in audio streaming.
After this rebrand, Anghami’s revenues went up 35.6% to $48.1m in 2022 and ended 2022 with 1.5m paying subscribers, it said that it now has 101 million registered users on its service.
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