Adore Me x Smiley

Have you paused today to revel in a moment of pure, unadulterated happiness? Smiley, the iconic symbol of joy, is commemorating its remarkable 50th anniversary, and it's a cause for celebration. Adore Me, the esteemed lingerie brand sought to join the festivities with a unique collection that embodied the spirit of fun, sportiness, and comfort. As a top-tier graphic design and branding agency in the UK, we were privileged to take the reins in designing this entire collection.

What sets this project apart is not just its celebratory theme but also its commitment to sustainability. Our design agency, in collaboration with our partner in crime, Silas Amos, and the wonderful Adore Me team, created a collection that is not only fashionable but also environmentally conscious. The printing technique employed in this collection utilizes 99% less water compared to standard printed styles. It's a reason to smile not just for the wearers but also for our planet.

Discover how we channelled our creative energies to infuse joy, eco-friendliness, and elegance into this remarkable collaboration. Join us in celebrating Smiley's half-century of spreading happiness to the world through this delightful partnership with Adore Me.