Smirnoff x Hewlett Packard

Packaging design, illustration, graphic design

Experience the Essence of Diversity with our award-winner Limited-Edition HP and Smirnoff Project. Yarza Twins, a top-ranking branding and graphic design studio in the UK, joined forces with HP and Smirnoff to create a collection that redefines individuality.

Discover the story behind 21 unique bottles, a celebration of global unity and artistic innovation. Our studio harnessed HP's Smartstream D4D technology, allowing us to produce millions of distinct designs at the click of a button. We combined the world's diversity by portraying 21 individuals from across the globe, each adorned with a unique combination of hats, patterns, and bodies. The number 21 pays tribute to Smirnoff No 21 Vodka.

Using HP Indigo technology and a palette of seven vibrant colours, including CMYK, Green, Purple, and Orange, we brought these vivid creations to life. As a captivating twist, all patterns originated from the iconic Smirnoff eyebrow logo, a testament to the power of diversity within a single identity. If you're intrigued by HP's Smartstream D4D Beta, click here to learn more and join the innovation.