Our graphic design and branding agency, based in the UK, had the distinct privilege of undertaking a transformative mission — to redesign NEO2, a venerable Spanish publication with a legacy spanning more than 25 years. Our creative touch extended to both the brand identity and the physical magazine, which boasts a substantial circulation of 35,000 copies across Spain, the UK, the Netherlands, Taiwan, Argentina, and other corners of the world.
NEO2 is more than a magazine; it's a visionary platform committed to showcasing the latest trends in Spanish art and design, along with the emerging talents in fashion, music, art, and culture. Our challenge was to channel its rich 25-year history into a disruptive design that could resonate with the boundless imagination of a diverse array of Spanish creators.
The journey of transformation encompassed a holistic redesign, encompassing the logotype and comprehensive brand guidelines for both the magazine and the brand itself. Our emblematic logo, resembling the gradual evolution of the arts, conveys a sense of fluidity, much like a river meandering through time, bringing change at its own pace. This fluidity was cleverly integrated into the typeface, even though it remains a static element.
Our inaugural issue, graced by our redesign, hit the stands in September 2018. Then, in January 2020, as part of their annual rebranding tradition, we introduced fresh typographies and brand guidelines, breathing new life into NEO2.
In an effort to foster emerging talent, NEO2 introduced the "NEO2 Designers Awards," an initiative that recognizes and supports promising furniture and fashion designers. Additionally, NEO2 champions education through the Elisava master grant, which covers the tuition fee for a master's program at the prestigious Elisava School of Design in Barcelona, offering a promising student the opportunity to further their creative journey.
Explore how our collaboration with NEO2 has propelled Spanish creativity and design to new heights, celebrating a quarter-century of artistic expression and innovation.
