Panificadora was meant to be demolished to construct a new neighborhood of luxury flats.
Inspired by the rehabilitation of TATE Modern in London and Matadero in Madrid, we decided to stop the demolition and to promote the creation of a space for culture and arts in our hometown.
Panificadora is an old bread factory based in one of the main streets of Vigo, Spain, despite being in ruins for over 20 years, it is still considered the most important architectural legacy in the city.
The building, made mainly of concrete, is a clear example of brutalism architecture. Founded in 1924, it was mainly based on the production of bread and was opened till 1980.
Our campaign, Salvemos a Panificadora (Save the Bread Factory), collected around 5,000 signatures from citizens around the world and pushed the mayor to protect the building. It was declared ‘well of cultural interest’ in 2011 but it is still ruined.
This is a project imagining the branding of the centre if Panificadora would have become a centre for arts, culture and youth, we do hope that one day, it will finally have the place it deserves in the city.
The branding consists in:
1. The original typeface found in the entrance of the building
2. The graphic reinterpretation of the silos, the most representative part of the building
3. Red as the colour of Vigo
After launching this branding project, Vigo Council committed to saving the building and has launched this year a contest to architects worldwide to create a project of rehabilitation of the building. The winner is a project by architects Jorge Salgado and Celso López that will be constructed in the next years.