Oia is a small paradise town in Galicia, Spain, located in a mountain with breathtaking views of the Atlantic ocean. This area of Spain is characteristic for its beauty, food and beaches, but mostly, because it hasn't been discovered yet by tourists.
The council approached us to design their logo and system, the biggest handicap was that being a small council, there would be no budget for official photography so we had to focus on smart copy and outstanding typography.
When creating the brand, we wanted to highlight that anyone can feel part of Oia when visiting, and so we stacked the name vertically and made the logo look like a rag doll that could be personalised freely by anyone. We wanted to create a minimal identity to keep it in line with the fact that Oia is a very small town, and so, we limited the design elements to its essentials, the logo, the typeface and the neon green that reflects the green beauty of this natural region that plays with each other to create a complete set of branding.
The copywriting for advertisement contrasts with iconic quotes of cities around the world, adapting them to a town that allows you to disconnect from the bustle of your city.
This brand was a risky move for the council because it is nothing like any other council brands but it was welcomed with open arms by the villagers, the local trekking club sold out t-shirts with the pilgrim logo while local businesses have asked us to adapt it to their field. Furthermore, the artist Flix painted in 2017 the logo 2m (h) at the entrance of Oia. For us, its success resides in the strong welcome by the people of Oia, it proves that good design can make a difference.
Creative & Art Direction